What’s the Big Deal About Search Engine Optimization (SEO)
You’ve no doubt heard all the buzz about search engine optimization, or SEO. As a matter of fact, this recent craze seems to make businesses crazy in their efforts to achieve it. But, is SEO just a craze? A passing trend? And, more importantly, is it really that important that you devote your time and energy to learning more about it? In this fast-paced, technology-driven consumer market, it’s no wonder many business owners are left in the dark when it comes to things like Internet optimization. If you are one of the countless business owners who is still scratching your head when it comes to SEO, you owe it to yourself to read this and learn for yourself, “What is the big deal about search engine optimization?”
What is search engine optimization? SEO is the process of maximizing a website’s potential to be seen by Internet users. A website that utilizes SEO is naturally ranked higher on search engine return lists and, therefore, gets noticed more often and clicked on more often than websites with no SEO.
How does SEO work? First off, it is important to understand what spiders are. Spiders are the programs Internet search engines use to assess web content and determine how websites should rank on search results, according to the search terms used. SEO takes into account how search engine spiders work and what they are looking for, then customizes web content so that it is most likely to be seen and ranked highly by spiders.
In what way does SEO customize your website to optimize it? One of the most important aspects of SEO is the use of keyword phrases. Keyword phrases are terms that Internet users type in when searching for your product or service, and if you don’t have the most ideal keyword phrases in your web content, your site will receive a low ranking. Good SEO also emphasizes proper keyword phrase placement, optimizing graphics and in-text links for spider recognition, procuring off-page back links, and creating rich and relevant web content.
How important is SEO to your site’s success? Well, how important is it to you that people visit your site?
There you have it: the what, how and why of search engine optimization. It’s no question that SEO is both relevant and necessary to your business’s Internet marketing success because, as long as there are search engines, there will be a need to be ranked on them. The only question now is how you can optimize your own site.
Put your SEO needs in the hands of professionals by contacting us at Crackerjack-Consulting. We can be reached by phone, at (888) 840-6414, or email: firstname.lastname@example.org