CrackerJack Consulting

Social Media Marketing Management

Why Would You Need Social Media Marketing Management?

Is it really worth the cost to hire a social media manager?  Here’s a personal perspective from Cheryl Pierce…

I had someone ask me the other day why they would hire me to manage their social media, when they could easily do it themselves.

The answer to the question is simple…if you’re comfortable doing it yourself and you have the time to do it….and do it correctly, then of course you should do it yourself. But first, you need to know a little bit about what goes into social media management.

I manage online advertising for a number of companies. The best results actually come from a combination of SEO, article/press release marketing & social media marketing. But there is a lot going on in the background that most people don’t see. When I take on a new client, I spend hours doing research to find out what key words his potential clients might use to find him when doing an online search. Then I compare the number of searches to the competition. Once this is done, I check the competitor websites to find out why they might be ranking higher than my client.

After I develop a strategy, I market each month using that specific plan, using the keywords that best fit my clients goals. I might write articles, or do blog posts but I also use this info in my social media marketing.

You see…it’s not enough to tweet something or add something to a Facebook Fanpage. Everything a social media manager does is done with the intent to bring in customers. Content is written to offer good info to potential new clients. And getting new clients isn’t as simple as setting up a page. You need to network. Ask questions of people in your area of expertise. If you’re a local business, you’ll want to have followers from your area. And you need to stay on top of what is going on each and every day!

I don’t go anywhere without an IPad or IPhone…staying connected takes time!

What is a customer worth to you? How much is your time worth? These are the things you need to ask. I do Facebook/Twitter setups for a number of clients who want to manage the stuff on their own. About 95% of the time I get the account back because they find out that: 1) It takes too much time and 2) The results aren’t that great.

If you’re curious what a social manager can do, then try one for a few months. It generally will take a minimum of 3 months to get results. At that point I think you’ll agree with me that you really can’t afford NOT to hire a social media manager. The cost is extremely low compared to the benefits you receive.